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2012

Founded

90+

Professionals in our Team

800+

Clients Served

40+

Countries on Global Map

Common CRM Challenges We Solve

From leads slipping through the cracks to missed follow-ups and unreliable forecasts, we identify exactly where your sales process is breaking down and fix it with a tailored Odoo CRM implementation.

01

Leads Getting Lost With No Follow-Up

Inquiries come in from multiple channels, such as websites, email, phones, and trade shows, and get scattered across inboxes and spreadsheets. Without a centralized system, hot leads go cold, and opportunities are lost before they even enter the pipeline.

02

No Visibility Into the Sales Pipeline

Sales managers have no reliable way to see where deals stand, which reps are on track, and where revenue is likely to land at month-end. Forecasting becomes guesswork, and coaching conversations lack data.

03

Inconsistent Sales Processes Across the Team

Every rep follows their own process, some log calls, some don't; some send follow-ups, some forget. Without a structured, enforced pipeline, performance varies wildly and best practices never spread across the team.

04

Time Wasted on Manual Admin

Sales reps spend hours each week updating spreadsheets, writing follow-up emails from scratch, and pulling data for management reports. Every minute spent on admin is a minute not spent selling.

05

No Single View of the Customer

Sales, support, and finance all hold different pieces of customer information in different systems. Reps attend meetings without knowing the customer's open invoices, recent support tickets, or order history, which harms credibility and slows deal cycles.

06

Missed Upsell and Cross-Sell Opportunities

Without a CRM that surfaces customer history and flags renewal or upsell triggers, revenue that should come from existing accounts walks out the door unnoticed.

Key Features of the Odoo CRM Module

From visual pipeline management and automated follow-ups to revenue forecasting and seamless ERP integration, the Odoo CRM module provides the tools to close faster and sell smarter.

Visual Pipeline Management

A drag-and-drop Kanban pipeline gives every rep a clear view of their opportunities by stage. Managers see the full team pipeline filtered by rep, team, region, or expected close date, in real time, with no manual updates required.

Lead and Opportunity Management

Capture leads from every channel, such as website forms, email aliases, live chat, phone calls, and manual entry, and automatically route them to the right rep or team based on rules you define. Convert leads to opportunities in one click when they qualify.

Activity Scheduling and Follow-Up Automation

Never miss a follow-up again. Reps schedule calls, meetings, emails, and tasks directly on each opportunity. Automated activity reminders surface overdue actions every morning, and activity reports show managers exactly where the team's time is going.

Email Integration and Communication Logging

Every email sent or received in relation to an opportunity is automatically logged on the CRM record. Reps send emails directly from Odoo using pre-built templates, and all responses are captured without any manual effort.

Revenue Forecasting

Assign probability scores and expected revenue to every opportunity. Odoo aggregates these into a real-time forecast by rep, team, month, and quarter, giving management a reliable view of what's likely to close and when.

Sales Team and Territory Management

Configure multiple sales teams with their own pipelines, targets, and dashboards. Assign territories, products, or customer segments to specific teams and track performance against quota at every level.

Lead Scoring and Enrichment

Automatically score incoming leads based on demographic and behavioral criteria. Enrich lead records with company data so reps always have the context they need before making first contact.

Quotation and Sales Order Integration

Generate a professional quotation directly from an opportunity in one click. When the customer accepts, it converts to a confirmed sales order, with all opportunity data, contacts, and pricing carried across.

Customer and Contact Management

A complete, searchable record of every customer and contact, with full communication history, linked opportunities, invoices, support tickets, and documents accessible from a single screen.

Reporting and Dashboards

Out-of-the-box reports cover pipeline analysis, win/loss rates, activity performance, lead source ROI, and sales cycle length. Custom dashboards can be built without IT using Odoo's drag-and-drop report builder.

VoIP and Live Chat Integration

Make and receive calls directly within Odoo CRM using VoIP. Live chat conversations from your website are routed into the pipeline, ensuring no inquiry is ever missed.

Mobile CRM

The Odoo mobile app gives field reps full CRM access on the go, including logging calls, updating opportunities, checking schedules, and sending follow-ups from anywhere, with offline support.

Benefits of the Odoo CRM Module

The right CRM doesn't just organize your pipeline; it actively drives revenue. Here's what your sales team gains from day one of going live with Odoo CRM.

Higher lead conversion rates

Structured pipelines and automated follow-ups ensure no lead falls through the cracks.

More accurate revenue forecasting

Real-time probability-weighted pipeline replaces end-of-month spreadsheet scrambles.

Shorter sales cycles

Automated activity scheduling and email templates keep deals moving faster through every stage.

Consistent sales execution

Defined stages, mandatory activity types, and shared playbooks ensure every rep follows the winning process.

A complete 360-degree view of every customer

Sales, support, and finance all work from the same customer record.

Better marketing ROI

Lead source attribution shows which campaigns are generating a qualified pipeline.

Faster onboarding for new reps

Clear pipeline stages and pre-built templates mean new hires ramp up in days, not months.

A platform that scales with growth

Add teams, territories, or products without re-implementation.

Our Odoo CRM Development and Implementation Process

We don't just install software; we build a CRM that fits the way your team actually sells. Here's the step-by-step process we follow to get you live, adopted, and winning faster.

Discovery and Sales Process Mapping

  • Document your current process
  • Define future-state pipeline stage

Solution Design and Configuration Blueprint

  • Create a full CRM design
  • Configure the CRM module

Configuration and Custom Development

  • Standard module configuration
  • Customized features

Data Migration

  • Migrate data from
  • Ensure data integrity

Integration Setup

  • Odoo CRM connected with third-party tools
  • Third-party tools: marketing & communication

Testing and User Acceptance

  • Identify & resolve bugs
  • Ensure minimal disruption

Training and Adoption Support

  • Role-based training for users
  • Live coaching sessions

Go-Live, Hypercare, and Ongoing Support

  • Managed go-live with our team on-call
  • Flexible support packages

Module Compatibility

Odoo CRM doesn't work in isolation; it works better because of what it connects to. Here's how it integrates natively across the Odoo ecosystem to give your team a complete, real-time view of every customer.

Central Module

Odoo CRM

The sales engine connected across your Odoo stack.

Odoo Sales

Convert opportunities to quotations and confirmed sales orders in a single click, with all customer data automatically transferred.

Odoo Email Marketing

Run campaigns to CRM contact segments and automatically capture responses as new leads.

Odoo Invoicing and Accounting

Sales reps see outstanding invoices, payment history, and credit status directly from the CRM record.

Odoo Helpdesk

Open support tickets are visible from the customer record, giving reps full context before they make contact.

Odoo Website and Live Chat

Contact forms and live chat conversations route directly into the pipeline as new leads.

Odoo Calendar and VoIP

Meetings sync with Google/Outlook calendars. VoIP calls are logged automatically on the opportunity record.

Ready to Build a Sales Machine on Odoo CRM?

Master Software Solutions has the certified Odoo expertise and sales process knowledge to get your team live fast and winning more. We'll map your current sales process, identify the gaps, and show you exactly what Odoo CRM can do for your pipeline.

Industries Where Odoo Purchase Fits Best

Odoo Purchase is built to handle the procurement complexity of any industry, from high-frequency raw material buying to strategic capital goods sourcing. Here are the sectors where it delivers the strongest results.

Frequently Asked Questions

A1. The Odoo CRM module helps sales teams capture leads, manage opportunities through a visual pipeline, automate follow-ups, and forecast revenue. It shares data natively with Sales, Invoicing, Marketing, and Helpdesk, giving every team a complete, real-time view of every customer.
A2. Odoo CRM is fully integrated with your ERP, allowing a sales representative to view open invoices, order history, and support tickets on the same screen as the opportunity. There are no third-party sync fees, no API rate limits, and no separate platform to maintain. For businesses that use Odoo, it provides significantly more value at a lower cost.
A3. Yes. Configure as many sales teams as needed, each with its own pipeline, targets, and dashboard. Lead routing rules automatically assign incoming leads based on territory, industry, product line, or other criteria.
A4. A standard implementation typically takes 4 to 8 weeks. More complex projects with custom automation or multi-team setups may take 8 to 12 weeks. We provide a detailed timeline at the end of the discovery phase.
A5. Yes. We migrate from Salesforce, HubSpot, Zoho, Pipedrive, Microsoft Dynamics, and spreadsheet-based systems, including contacts, companies, opportunity history, and activity logs, with full integrity checks before go-live.
A6. Yes. The Odoo mobile app (iOS and Android) gives reps full access to their pipeline, contacts, activities, and email, from anywhere, with offline support for field sales teams.
A7. Yes. Website contact forms route directly into CRM as new leads. Gmail and Outlook integration automatically records all correspondence. Live chat and email marketing responses are captured in the pipeline in real time.
A8. Flexible packages from ad-hoc assistance to fully managed monthly retainers with defined SLAs, plus quarterly pipeline health reviews to ensure you're extracting full value from your CRM investment.
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