Internet marketing and online marketing are one and the same thing which mentions to advertising and marketing efforts to flourish our business all over the globe and for this, we use the web and email to directly deal with the customer and make a good hike in the concerned business via e-commerce along with the addition to sales leads from websites or emails. Internet marketing efforts are used in combination with the basic advertising platforms like radio, television and newspaper.
Here we have divided the whole process of Internet Marketing Services on the basis of which technique is being used for marketing purpose over internet.
The major parameters are:
1) SEO (search engine optimization)
2) SEM (search engine marketing)
3) SMO (social media optimization)
These are the different parameters which fall under the internet marketing. Briefing a little about them, we can say that the purpose of all three is same but the method or the way is wholly different.So here we go:
Search Engine Optimization: Basically, it is the process of refining the visibility of your website to your online audience via search engines or we can say that optimization methods are those methods which help improve your website’s ability to be listed on the first or second page or get ranked on Google’s first two pages. Before heading towards other two major parameters of Internet marketing, you can click at the very next slide show to get some interesting facts about the web marketing.
Search Engine Marketing: SEM includes paid advertisements such as Adwords, Bing Ads, Yahoo and the other methods of online advertising. This process involves the formation of campaigns and calculating traffic results by setting a budget and expecting an instant return on that investment.
Social Media Optimization: In this you have to build online profiles via social media networks so that you can share view, opinions, suggestions, recent updates, promotional codes etc.It is a great platform to share website content and blogs socially that has far reach. Additionally, you can add social media share buttons to allow other people to easily share your content and increase your link count.
You can click on following button to download the PPT on internet Marketing Techniques.