It has become a custom of linking one webpage to another but preserving a track record of traffic from one page is a daunting task. It becomes more challenging when the landing webpage is getting the back-links from number of sources. This is very common problem being seen and the the real fortune is that you can track your audience.

Yes, you can filter your audience with help of Google Analytics. In Google Analytics, you will see three tabs namely, Account, Property and View. You need to enter into the View tab to search for Filters. Filters enable you to customize the traffic data coming from number of sources. Briefing it by giving an example, you can use filters to ignore traffic from specific IP addresses, focus on a specific directory or sub-domain.

Google Analytics readily supports two basic Filters:

  • Predefined
  • Custom

Predefined Filters

  • Including/Excluding traffic from ISP domain: You can use this filter to exclude/include only traffic from a specific domain, like an ISP or company network. When specifying the domain name you should not include the host server label e.g. specify not
  • Including/Excluding traffic from IP addresses: Using this filter to exclude/include only clicks from any source IP address. You can filter normal range of addresses by using that begin with or that end with options. Now If want you to filter a more complex range of addresses, you can use a Custom Filter to Exclude/Include using the IP Address and by specifying a regular expression as the Filter Pattern.
  • Exclude/Include the amount of traffic onto the sub-directories: Use this filter to exclude/include only traffic to a particular sub-directory.
  • Exclude/Include only clicks to the host-name: It is done by using these filters to exclude/include only traffic to a particular host name.

Custom Filters:

  • Exclude: This type of filter excludes log file lines or we can say Hits which match the Filter Pattern. Matching lines are ignored giving an example, a filter that excludes Chrome also excludes all other information in that log line, like a visitor, Domain, path and domain information.
  • Include: This type of filter, log file lines resembles the Filter Pattern. All non-matching hits are ignored by the data in non-matching hits unavailable in the reports.
  • Lowercase or Uppercase converts the content of the field into all uppercase or in all lowercase characters. These filters only effect letters and hence is not that useful.
  • Search & Replace filter is a simple filter which we can use to search for a pattern within a field and then replace the found pattern with an alternative form.